The traditional customer funnel is changing, and those preparing for the future will reap the rewards

Some of your worst decisions didn’t feel wrong, they felt familiar. This post breaks down the subtle cognitive biases that sneak into strategy, sound like wisdom, and quietly wreck your results, even if you’re smart, experienced, and well-intentioned.

You’ve seen it: someone questions the plan, and suddenly it’s dodgeball. Evasion tactics protect fragile ideas, reward silence, and kill smart strategy. Learn to spot the logical dodges, call them out clearly, and build a culture where real critique is respected, not avoided.

When dashboards become comfort blankets instead of decision tools, data stops helping. Learn how to spot misused metrics and fix the bias.

“Trust the expert” might sound like good leadership, but it’s often the beginning of blind decisions, bloated vendor contracts, and cultural rot. This post breaks down the three most dangerous forms of uncritical thinking and what they’re quietly costing your business.

Bad business decisions don’t come from bad ideas. They come from bad framing. False dilemmas. Slippery slopes. Half-baked compromises. If you're tired of fake choices killing real progress, it’s time to break free.

If your growth feels slower than it should be—or like you're solving the same problems on repeat—there’s a good chance flawed logic is quietly running the show. It doesn’t wear a villain’s cape. It wears a suit. It sits in meetings. It shapes product plans, roadmaps, and board decks. It sounds reasonable. Familiar. Safe. And that’s exactly the problem. Welcome to the Fallacy Trap In business, logical fallacies aren’t just academic missteps. They’re the invisible shackle

In the dynamic landscape of the business world, staying ahead of the curve often entails breaking free from conventional wisdom and...